The Easiest Way to Improve Donor Retention

Written By Tom Olver

You want more donors to stick around? Try this one underrated tactic.

Speed + sincerity = donor loyalty. Keep it simple, keep it human.

The number one driver of donor retention isn’t the size of the gift — it’s the quality of the follow-up.

Send a thank-you within 48 hours. Then, instead of jumping straight into another solicitation, send a short ‘impact snapshot’ showing what their gift is doing. A 60-second video filmed on your phone works even better.

Donors stay when they feel seen — and shown the difference they make.

Tom Olver
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